// design systems · research · product thinking · 01
const experience = { research, strategy, design, engineering };
export const tokens = { space: 8, radius: 12, accessible: true };
function createExperience(context) { return connect(context, people); }
<Product system={sharedFoundations} responsive accessible />
@media (min-width: 768px) { .layout { display: grid; gap: 24px; } }
const insight = await research.observe({ journey, needs, outcomes });
design.iterate({ evidence: insight, prototype, feedback });

// design systems · research · product thinking · 02
const experience = { research, strategy, design, engineering };
export const tokens = { space: 8, radius: 12, accessible: true };
function createExperience(context) { return connect(context, people); }
<Product system={sharedFoundations} responsive accessible />
@media (min-width: 768px) { .layout { display: grid; gap: 24px; } }
const insight = await research.observe({ journey, needs, outcomes });
design.iterate({ evidence: insight, prototype, feedback });

// design systems · research · product thinking · 03
const experience = { research, strategy, design, engineering };
export const tokens = { space: 8, radius: 12, accessible: true };
function createExperience(context) { return connect(context, people); }
<Product system={sharedFoundations} responsive accessible />
@media (min-width: 768px) { .layout { display: grid; gap: 24px; } }
const insight = await research.observe({ journey, needs, outcomes });
design.iterate({ evidence: insight, prototype, feedback });

// design systems · research · product thinking · 04
const experience = { research, strategy, design, engineering };
export const tokens = { space: 8, radius: 12, accessible: true };
function createExperience(context) { return connect(context, people); }
<Product system={sharedFoundations} responsive accessible />
@media (min-width: 768px) { .layout { display: grid; gap: 24px; } }
const insight = await research.observe({ journey, needs, outcomes });
design.iterate({ evidence: insight, prototype, feedback });

// design systems · research · product thinking · 05
const experience = { research, strategy, design, engineering };
export const tokens = { space: 8, radius: 12, accessible: true };
function createExperience(context) { return connect(context, people); }
<Product system={sharedFoundations} responsive accessible />
@media (min-width: 768px) { .layout { display: grid; gap: 24px; } }
const insight = await research.observe({ journey, needs, outcomes });
design.iterate({ evidence: insight, prototype, feedback });

// design systems · research · product thinking · 06
const experience = { research, strategy, design, engineering };
export const tokens = { space: 8, radius: 12, accessible: true };
function createExperience(context) { return connect(context, people); }
<Product system={sharedFoundations} responsive accessible />
@media (min-width: 768px) { .layout { display: grid; gap: 24px; } }
const insight = await research.observe({ journey, needs, outcomes });
design.iterate({ evidence: insight, prototype, feedback });

// design systems · research · product thinking · 07
const experience = { research, strategy, design, engineering };
export const tokens = { space: 8, radius: 12, accessible: true };
function createExperience(context) { return connect(context, people); }
<Product system={sharedFoundations} responsive accessible />
@media (min-width: 768px) { .layout { display: grid; gap: 24px; } }
const insight = await research.observe({ journey, needs, outcomes });
design.iterate({ evidence: insight, prototype, feedback });

// design systems · research · product thinking · 08
const experience = { research, strategy, design, engineering };
export const tokens = { space: 8, radius: 12, accessible: true };
function createExperience(context) { return connect(context, people); }
<Product system={sharedFoundations} responsive accessible />
@media (min-width: 768px) { .layout { display: grid; gap: 24px; } }
const insight = await research.observe({ journey, needs, outcomes });
design.iterate({ evidence: insight, prototype, feedback });

// design systems · research · product thinking · 09
const experience = { research, strategy, design, engineering };
export const tokens = { space: 8, radius: 12, accessible: true };
function createExperience(context) { return connect(context, people); }
<Product system={sharedFoundations} responsive accessible />
@media (min-width: 768px) { .layout { display: grid; gap: 24px; } }
const insight = await research.observe({ journey, needs, outcomes });
design.iterate({ evidence: insight, prototype, feedback });

// design systems · research · product thinking · 10
const experience = { research, strategy, design, engineering };
export const tokens = { space: 8, radius: 12, accessible: true };
function createExperience(context) { return connect(context, people); }
<Product system={sharedFoundations} responsive accessible />
@media (min-width: 768px) { .layout { display: grid; gap: 24px; } }
const insight = await research.observe({ journey, needs, outcomes });
design.iterate({ evidence: insight, prototype, feedback });

// design systems · research · product thinking · 11
const experience = { research, strategy, design, engineering };
export const tokens = { space: 8, radius: 12, accessible: true };
function createExperience(context) { return connect(context, people); }
<Product system={sharedFoundations} responsive accessible />
@media (min-width: 768px) { .layout { display: grid; gap: 24px; } }
const insight = await research.observe({ journey, needs, outcomes });
design.iterate({ evidence: insight, prototype, feedback });

// design systems · research · product thinking · 12
const experience = { research, strategy, design, engineering };
export const tokens = { space: 8, radius: 12, accessible: true };
function createExperience(context) { return connect(context, people); }
<Product system={sharedFoundations} responsive accessible />
@media (min-width: 768px) { .layout { display: grid; gap: 24px; } }
const insight = await research.observe({ journey, needs, outcomes });
design.iterate({ evidence: insight, prototype, feedback });

Jared Gibbs

Product Designer

Download CV

Summary

Product Designer with 7 years of experience designing digital products that connect user needs, business objectives, and technology. Specializes in enterprise applications, customer experience optimization, and scalable design systems. Combines systems thinking, UX research, and technical fluency to modernize complex workflows, improve usability, and deliver intuitive, user-centered digital experiences that drive business outcomes.

Experience

Product Designer

June 2024 – Present

Sammons Financial Group Companies · Chicago, IL

Defined a next-generation omnichannel insurance portal vision connecting agent and policyholder experiences, modernizing fragmented legacy applications and workflows.

Designed a next-generation, omnichannel insurance portal experience connecting agent and policyholder portals, establishing a future-state vision to address self-service modernization of fragmented, underperforming legacy applications and workflows.
Defined strategic product capabilities to expand policyholder self-service and designed enhancements to internal applications to improve usability and accelerate business processing.
Established KPI benchmarks and performance targets for proposed experience improvements, including task completion rates, time on task, call center volume, CSAT, and NPS, establishing measurement criteria to evaluate potential ROI and business impact.
Introduced AI-assisted workflows and tools using LLMs, MCP integrations, custom skills, and Markdown-based project documentation to streamline design, development, and cross-functional collaboration, reducing workflow time by an estimated 40% while training colleagues on adoption.
Presented research findings and modernization recommendations to stakeholders, including directors and AVPs, advocating for user needs while applying strategic judgment to balance business priorities, operational constraints, near-term improvements, and long-term solutions.
Analyzed Voice of the Customer (VoC) insights compiled by customer insights analysts alongside independent competitive research and FullStory session analysis, translating customer pain points into journey maps, information architecture, and targeted future-state experience improvements.
Designed production-ready authentication experiences in collaboration with internal CIAM teams, translating Deloitte's recommendations into user flows aligned with business requirements, security standards, and technical constraints.
Served as a technical design resource across multidisciplinary teams, providing guidance to designers, engineers, and CX roles while supporting onboarding, documentation, and cross-functional collaboration.

UX Designer

May 2022 – May 2024

Sammons Financial Group Companies · Chicago, IL

Built and rolled out a multi-brand enterprise design system adopted across six company brands, alongside research, internal applications, and customer communications.

Led the creation and rollout of a new enterprise design system, establishing reusable components, design tokens, and multi-brand foundations adopted by design teams across six company brands.
Established design system governance and adoption practices, developing documentation and usage guidelines while training designers to support consistent implementation across business units.
Conducted 15+ user interviews to evaluate early product concepts and identify current-state usability gaps, translating findings into recommendations for experience improvements and backlog prioritization.
Designed internal enterprise applications through information architecture, wireframes, and interactive prototypes, partnering with business and engineering stakeholders to align user needs, business requirements, and technical feasibility.
Redesigned agent-facing email campaigns and SendGrid templates, improving communication credibility, increasing email open rates, and streamlining production workflows to accelerate campaign delivery.
Redesigned annual policy statements to improve information clarity, readability, and comprehension, helping policyholders better understand important policy and financial information.
Supported the enterprise transition from Sketch and Adobe XD to Figma, contributing to platform adoption, licensing considerations, and modernized collaborative design workflows.
Contributed to PwC's North Star digital transformation initiative, mapping legacy systems, business processes, technical constraints, and cross-functional dependencies to inform enterprise modernization strategy and future-state experience planning.

UX Consultant

Aug 2019 – May 2022

Freelance | Independent Contractor · Chicagoland Metropolitan Area

Collaborated with businesses, creative agencies, and independent clients on UX, product design, and digital solutions across real estate, e-commerce, marketplaces, and service industries.

Collaborated with businesses, creative agencies, and independent clients to deliver UX, product design, and digital solutions across real estate, e-commerce, marketplaces, and service-based industries.
Designed a marketplace mobile application from concept through high-fidelity prototyping, defining user journeys, information architecture, core workflows, and reusable interface components.
Contributed to securing a six-figure startup investment by developing and presenting mobile application concepts to prospective investors.
Designed real estate platforms and digital experiences, translating business requirements into intuitive property discovery and management workflows.
Optimized e-commerce shopping and checkout experiences, reducing purchase friction, improving usability, and supporting conversion-focused customer journeys.
Designed and developed responsive websites and landing pages, aligning information architecture, visual design, and functionality with client objectives and user needs.
Took on multidisciplinary design responsibilities across UX, branding, web development, and marketing, collaborating with clients and creative partners in fast-paced environments with varying scopes and timelines.
Developed 6+ brand identities and digital assets for businesses across multiple industries, creating visual identities, marketing materials, and digital experiences that strengthened brand consistency and credibility.

Education

University of Iowa

May 2021

B.A. Human-Computer Interaction

College of Liberal Arts & Sciences · Iowa City, IA

May 2021

Minor: Computer Science and Psychology Certificate: Entrepreneurial Management

Skills

Product & UX: Product Design,Product Strategy,UX Research,CX Strategy,Interaction Design,Visual Design,Information Architecture,Journey Mapping,Usability Testing,Wireframing,Prototyping,Service Design
Technical: Design Systems,Component Architecture,Design Tokens,Governance,Accessibility (WCAG),Responsive Design,Design Engineering,HTML/CSS,AI-Assisted Workflows,MCP
Tools: Figma,FullStory,Miro,Lucidchart,Adobe Creative Cloud,GitHub,SendGrid,Claude,Cursor,Codex